Regional Head, Africa — 10 Countries
Led commercial strategy across ten Sub-Saharan markets at Air Nigeria, managing a ~$4.2M monthly revenue portfolio and a network of country managers and GSAs.
Management · Transportation · Business Development
Fred Uloko
Driving Efficiency.
Creating Value.
What I Do
Areas of Expertise
I help organisations build commercial strategy, open markets and run transport operations that deliver sustainable growth.
Commercial & Revenue Strategy
Building commercial strategy that consistently meets and exceeds revenue targets across markets and channels.
Business Development
Opening markets, forging partnerships and converting leads into sustainable revenue.
Aviation & Transport
Leading aviation and transport operations across regions — from network planning to on-the-ground delivery.
Public Procurement
Managing procurement and transport administration to public-sector standards and best practice.
Regional Leadership
Leading, mentoring and driving multi-country teams to peak performance.
About Me
Committed to Excellence
in Every Endeavor
A seasoned business leader and administrator with a robust history across multinational corporations at senior level. Uloko served as Regional Head, Africa at Virgin / Air Nigeria, with responsibility for 10 countries in Sub-Saharan Africa, and held senior commercial roles at Arik Air including Acting Head, Commercial and Business Head, Central & West Africa. He chairs the board of Crescend Institute, a management and leadership development research centre, and today practices public procurement as Head, Transport Administration at the Nigeria Deposit Insurance Corporation (NDIC).
Uloko Fred
20+
Years Experience
10
Countries Led
$4.2M
Monthly Revenue
3
Industries
Experience
View Full ExperienceAug 2021 – Present
Head, Transport Administration (Procurement & Management Services)
Nigeria Deposit Insurance Corporation (NDIC) — Abuja
Procurement and management services for the corporation's transport function, delivered to public-sector standards.
May 2015 – Aug 2021
Regional Manager, North Nigeria
Arik Air — North Nigeria
Commercial strategy and revenue across Abuja, Kaduna, Kano, Sokoto, Kebbi, Jos, Maiduguri, Gombe, Yola and Ilorin; managed corporate accounts, all sales channels (ATOs, CTOs, GSAs, trade agents) and the regional team.
Dec 2019 – Jan 2020
Acting Head, Commercial & Acting Head, Central and West Africa
Arik Air — Lagos
Relieved both heads: full commercial function (global sales & distribution, marketing, network planning, revenue management, cargo, charter) plus all Central and West Africa stations.
Dec 2018 – Jan 2019
Acting Head, Commercial
Arik Air — Lagos
Led the commercial function across sales, distribution, marketing and revenue management.
Oct 2018 – Nov 2018
Acting Head of Business, Central and West Africa
Arik Air — Lagos
Oversaw business performance across the Central and West Africa station network.
Core Strengths
- Strategic thinking and problem solving
- Strong leadership and team management
- Excellent communication and stakeholder management
- Data-driven decision making
- Commitment to efficiency and excellence
Career Highlights
View All HighlightsBlue-Chip Corporate Account Book
Built and managed corporate portfolios spanning NNPC, Shell (SPDC), MTN, the UN system, CBN and ECOWAS across oil & gas, government and telecoms.
Best Western — Pre-Opening Market Entry
Designed the sales, marketing and business-development template and built the commercial team for Best Western's market entry in Makurdi.